KEATON THOMAS
I was commissioned to create a UI/UX design for Keaton Thomas, a college football player from Baylor. My mentor approached me with the opportunity to develop a personal brand website for Keaton—one that would showcase his athletic highlights while also serving as a platform to sell his college football-themed merchandise. The goal was to design a clean, bold, and engaging interface that reflected Keaton’s personality, athleticism, and growing fanbase, while also ensuring smooth navigation and a professional online presence.
To design effectively, I knew I had to understand the man behind the brand. I took time to learn more about Keaton Thomas, his background, his personality, and the image he wanted to project both on and off the field. My goal was to create a site that not only reflected who he is as an athlete and individual, but also helped increase traffic by making it easy for fans to access his merchandise, view his highlights, and stay updated on ticket sales. The result is a user-focused design that builds connection, drives engagement, and supports Keaton’s growing presence in college football.
Understanding KEATON
The Design
I used Figma to develop a clean and engaging UI design that reflects the spirit of Baylor University by incorporating its signature green and yellow color palette. These colors were chosen to create a design that feels both energetic and bold, aligning with Keaton Thomas’s athletic identity. The layout includes easy access to his social media platforms, allowing fans to stay connected and follow his journey in real time.
To introduce Keaton, I positioned him as a high-impact linebacker and rising athlete, emphasizing his potential and drive. The landing page features direct links to highlight reels and ticket sales, making it easy for users to engage with his content and support him both online and on the field. The result is a modern, athlete-driven web experience that balances performance, personality, and accessibility.
Beliefs
During my research, I discovered that Keaton is deeply rooted in his faith, and that Romans 1:16 is his favorite verse. To honor this, I designed a special section of the website as a personal tribute, a love letter to the athlete. This part of the site serves as a quiet, powerful reminder of where he comes from, reinforcing his commitment to his beliefs and encouraging him to stay grounded, no matter how far his career takes him. It adds a layer of authenticity and heart to the site, reflecting not just his athletic journey, but his spiritual one as well.
Highlights
​This section of the website is dedicated to celebrating Keaton's standout moments on the field. Designed to be visually dynamic, it features his top highlights playing in GIF format, allowing visitors to instantly experience his impact as a player. Each clip is paired with the team he played against and a reward moment, a visual cue or graphic that emphasizes his success in the play, whether it’s a key tackle, sack, or game-changing move. The section concludes with a bold display of the Baylor University logo, reinforcing his identity as a proud Bear and anchoring the athlete's story in the school that shaped him.
Outro
To conclude the website, I created a dedicated section to showcase Keaton’s merchandise, giving fans an easy and engaging way to support him. This area features highlighted product visuals along with a scannable QR code that links directly to his merch store, making the buying process seamless across both desktop and mobile. It’s a simple yet effective way to merge branding with functionality, while helping fans feel connected to the athlete beyond the field.
